Widen’s service model is hosted, or software as a service (SaaS). Reebok’s classics shoes are born from sports straight out of the 80s and 90s—bold retro sneakers that remain legends on the basketball court, tennis court, track and trails. The footwear industry is a competitive market. It greatly focuses on quality of products for customers. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. First athletic shoe designed especially for women. Reebok receives most of its competition from Nike. It is imperative that Reebok convey this genuine message to consumers. The Reebok Cool VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Reebok. today's competitive environment: two goliaths and a myriad of smaller players Nike: The world’s largest sporting-goods maker reported 2013 revenue of €18.7 billion ($25.3 billion, up 8 percent). Reebok’s strategy was designed to “change the way people perceive, define and experience fitness” and achieve the ambition “to bring fitness to the world and be seen as the world’s fittest company”. This is because of the lack of ability to achieve the synergy, which is obtained as a result of increased competitive advantage.So, the report is based on evaluating the various aspects of Adidas-Reebok performance to draw the conclusion whether the integration is successful to meet the target objectives or not. Doing so will build Reebok into a better business, increasing its market share, overall growth and profit. Reebok has been in the business of athletic footwear longer than its current competitors. Which is clearly shown in above table, that reebok is having better market then nike & other competitors in the shoes industries. To gain the strongest competitive advantages is the major concern for Adidas, because it has to compete with giant competitors like Puma, Nike, New balance and others. 2. A Video Interview with Doug Rammel, CIO at Reebok, talking about how Widen’s Digital Asset Management system and prepress services gives them a competitive advantage. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. It achieved competitive advantage by adding value in its products. Its main rival is Nike. To achieve that, our plan is based on three strategic choices: Speed, Cities and Open Source. The athletic shoe industry is quite large and very competitive. And Reebok has been capturing 4.5% market more than that of nike. Dated back to the 1890’s where the founder J.W Foster created the first pair of athletic runners with spikes. 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